Networking is often seen as attending events, swapping business cards, and hoping those connections lead somewhere. But let’s be real—how often does that approach actually work? Today, I want to break down how to take networking beyond the usual “what do you do?” routine and dive into strategies that will help you make meaningful connections, no matter where you are.

And if you’re more of a visual learner, I’ve got you covered! Watch the video for a deeper dive into these strategies.

1. Lead with Value, Not Intent

Let’s start with a game-changing mindset shift: focus on what you can give rather than what you can get. When you meet someone new, consider what you can offer them, whether it’s support, a helpful tip, or even just a listening ear.

Try asking, “What’s something exciting happening in your life or business right now?” It’s a question that goes beyond small talk and helps you connect in a way that feels...

In today’s world, storytelling isn’t just an art form; it’s a powerful tool that can drive change, inspire action, and connect people on a deeper level. Whether you’re a business owner, a leader, or simply trying to make an impact in your personal or professional life, mastering the art of storytelling can set you apart and take you further than you ever imagined.

But why is storytelling so effective? Let’s dive in.

Why Storytelling Works

We live in a world full of facts and figures, but let’s face it: a spreadsheet rarely moves us emotionally. Humans are wired for stories—they engage our emotions, spark our imaginations, and create connections that go beyond surface-level information. From ancient times, storytelling was how people made sense of the world, passed down knowledge, and related to one another. Stories resonate because they’re not just informational; they’re emotional.

The Structure of a Great Story

Every...

Hi everyone! Leigh Wilson here with Focus Forward Business Design, and today we're diving into a topic that we all grapple with: embracing imperfection. It might sound daunting, but it can be incredibly liberating and powerful.

Embracing Imperfection: Why It Matters

• Perfection is an Illusion: Research from Harvard Business School indicates that striving for perfection increases stress and reduces productivity. While society often celebrates perfection, it's our imperfections that truly make us unique and innovative.

• Historical Insight: Consider Thomas Edison, who famously said, "I have not failed. I've just found 10,000 ways that won't work." Edison's acceptance of failure and imperfection led to the invention of the lightbulb.

Personal Journey

• My Experience: When I first launched Focus Forward Business Design, I was obsessed with perfection in every detail, from presentations to meetings. This obsession led to burnout and missed opportunities. Real growth and innovation...

In today's ever-evolving business landscape, the ability to adapt to change and uncertainty has become not just an advantage but a necessity for survival. Rapid technological advancements, economic volatility, and unpredictable global events have made adaptability a key strategic imperative for businesses. For Leigh, the Founder and coach at Focus Forward Business Design, and her clients, embracing change is the lifeline of their business.

Why is Adaptability So Important?

Survival in Uncertain Times: Businesses that can pivot quickly in response to changing circumstances are better equipped to weather economic downturns, crises, and unforeseen challenges.

Meeting Customer Demands: Consumer preferences evolve continually. Adaptability enables you to stay attuned to these changes and tailor your products and services accordingly.

Competitive Edge: In fiercely competitive markets, adaptability gives you the edge. You can seize emerging opportunities and respond to threats faster than...

Have you ever stumbled upon a news piece or a magazine article that left you thinking, "Man, I wish that genius idea had crossed my mind"? We've all been there, marveling at the simplicity of inventions like the slinky, the paper clip, or even the quirky Chia pet. You can't help but daydream about what it would be like to be the mastermind behind such strokes of brilliance. The good news is, you can be that person. All you need to do is unlock your receptiveness to inspiration and, once it arrives, embrace it with open arms.

Step 1: Demolish Your Preconceived Notions

Demolishing your preconceived notions might sound easier said than done, but it's entirely achievable. Start by identifying those sneaky preconceptions that might stand in your way when a brilliant idea comes knocking. Think of it as decluttering your mind, clearing the path to brilliance in case a promising idea decides to grace you with its presence.

Step 2: Be Mindful of Your Surroundings

We all tend to get...

In the Blog:

• Achieve your goals and transform your life with my 5 habits you can implement today!
• Take charge and put your focus where you want it to be, not where it defaults to.
• We do not achieve success all on our own. So, get a friend or colleague to join you in using these success habits and hold each other accountable. The research has been done, and according to Signature Analytics, it shows that when someone publicly shares their goals, they have around a 65% chance of success. However, having a specific accountability partner boosts that chance to 95%.
•  If you want guidance on implementing these habits into your daily routine, try a free one-on-one strategy session with me! I'd love to help you get unstuck and feel empowered by your choices

As an entrepreneur and business coach, I've had the privilege of working with some of the most successful business owners out there. From my experience, I've discovered that certain habits and behaviors...

In the Blog:

• Being a business owner for more than twenty years, Leigh has learned time and again the importance of word-of-mouth marketing, and today she shares her top 5 things a business can do to earn it.
• What business referrals are and why they matter to your business.
• Don't just think about the transaction when you work with your clients. Think about their EXPERIENCE when they work with you.
• Clients, friends and colleagues should be rewarded for every business referral. (Be sure it is industry appropriate.)
• If you want more referrals and reviews, make it easy for clients to refer and review you.
•  Ready to see what business coaching with Certified High-Performance Coach Leigh Wilson is like? Sign up for your FREE one-on-one strategy session now.

Whether you are just starting your business, growing your business or starting your fifth business, referrals are critical for its success. Being one of the most trusted forms of marketing,...

In the blog:

• To be a successful business owner, certain things must be done. Leigh Wilson shares her top 5 tips to set yourself up for success as an entrepreneur. 
• Goals, goals, goals: set them and stick to them. Remember, 20% of the things you do, bring you 80% of your business. 
• Your personal life cannot be neglected if you hope to succeed in business. Stop trying it.
• Too many distractions can be detrimental! Start by reducing those as soon as you can.
• The hustle-and-grind mentality is great, but rest is just as important. Rest, relax and reset!
• If you would like further guidance on implementing these tips into your success plan, click here to schedule a complimentary coaching session with Leigh, at your convenience!

If you want to succeed as an entrepreneur, some items are simply non-negotiable. Yes, motivation, determination, and perseverance are all important aspects of a successful entrepreneur. No one is arguing that those things are necessary. So,...

What's in the Blog:

• Leadership is imperative to running a successful business. Leigh shares her top 5 keys to being a great leader.
• We all know communication plays a significant role in leadership or any relationship, but are we mindful of the various situations and settings in which we must adjust our communication skills? There might be more to it than you think.
• Who Moved My Cheese? is a great little book with an entertaining lesson on flexibility. You should check it out if you haven't already.
• We have all been guilty of chasing new and shiny things, but it is so important that leaders allow their decisions time to be correct. See it through before you go after the next shiny idea.
• Focus Forward! Of course, we had to get this one in here. Be the optimist and focus forward so that your team can follow.
• Do not forget to ask for help or call in reinforcements when needed. Like a business coach! You can schedule a complimentary first coaching...