It might sound crazy…
But sometimes the best thing you can do for your business is to burn it down.
No, not in a chaotic, reckless way. I’m talking about a controlled fire—a strategic, intentional teardown of the things in your business that no longer serve your growth... even if they technically still work.
Think about a forest. Sometimes it has to burn to make way for new growth. Dead branches, overgrowth, and disease are cleared so healthier, stronger trees can take root.
But in business? We tend to hoard.
We cling to old offers, legacy clients, outdated systems—all because they once worked. They paid the bills. They helped us grow. And so, we keep them. Even when they’re quietly stalling us out.
That program you keep ...
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