Why “Community” is the New Marketing Strategy

Let me tell you something nobody likes to admit…

Most businesses don’t fail because their product isn’t good.
They don’t fail because their marketing isn’t strong enough.

They fail because…
Nobody would miss them if they were gone.

Think about that for a second.
If your business disappeared tomorrow—would anyone really care?

Would your customers notice? Would they feel a loss?
Would they talk about it, rally around it, fight for it?

Or would they just… move on?

Because that right there? That’s the real test of a brand today.

We’re All Craving Connection

We live in a world where people are desperate to belong.
To feel seen. Heard. Understood.

It’s why they:

• Line up for the newest iPhone

• Wear brand logos like armor

• Join niche online groups

• Travel across the country to attend events

• Tattoo company slogans on their bodies (yes, really)

They’re not just buying a product—they’re buying a place to belong.

Click below to listen to the podcast!

 Summary

•  We all hit our personal ceilings of achievement. We even know we will hit them repeatedly on our journey. Just starting out or evaluating what you have done in order to take it up a notch? Either way, this is going to be great stuff for you.
• "Excitement is a much stronger emotion if we let it lead the way."
• By the time you have gotten through the next 4 modules of this training your business is going to take on a life of its own. Stay tuned throughout April so you don't miss out!
• This first module of our Business Branding Skills training focuses on your mission statement. 
• Your mission statement is not just for your customers to get to know you but is the first piece that your employees, volunteers and team need to be able to connect with and relate to. Quite simply it’s the buy in.
• Sign up below to stay up with our latest trainings for your new business, to get the best deals on our courses and more!

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