Have you ever been working like crazy — checking the boxes, hitting milestones, pushing hard toward a goal — only to finally get there and feel… flat? Almost disappointed?
That’s what I call climbing a borrowed ladder.
You’re putting in all the effort, all the hustle, but the ladder you’re on is propped against someone else’s wall. And when you finally reach the top, you realize it’s not even where you wanted to go.
And here’s the truth: so many business owners are doing exactly that. Maybe even you.
I once worked with a client who was laser-focused on hitting the magic seven-figure mark. Every conversation, every strategy session circled back to “million-dollar business.”
Now, don’t get me wrong — scaling to seven figures can be an incredible goal. But when we unpacked what they really wanted, the picture was different.
They didn’t dream of running multiple locations or managing a huge ...
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