AI vs. Personalization — Why Your Business Will Fail Without the Human Touch
If you’ve been following this month’s theme, you already know we’re pulling no punches: AI is powerful, but it’s also the fastest way to tank your business if you use it as a personality replacement instead of a performance enhancer.
This is the same message I shared in this week’s video — and today, we’re going deeper.
Because here’s the truth…
Your clients don’t actually want you to be a robot. They just want your systems to act like one.
In other words:
✔️ Precision? Absolutely.
✔️ Consistency? Non-negotiable.
✔️ Communication that feels like it came out of a microwave? Please no.
The Trap Most Businesses Fall Into
Right now, small businesses are doing one of two things:
1️⃣ Ignoring AI completely because it feels overwhelming
or
2️⃣ Overusing AI until all their messaging sounds like a customer service bot in a mall kiosk
Neither path works.
Avoiding AI will bury you in inefficiency.
Over-automating will bury you in irrelevance.
This is where the winners separate from the ...
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Life & Business Coach
Leigh Wilson
Founder & CEO Focus Forward Business Design
Leigh Wilson is an award-winning Idaho business owner whose passion is taking the complexities of high-level business achievement models and combining that with personal lifestyle and advancement techniques to form a success model that is unlike any in the industry. She has helped countless business owners take their businesses to a level that they had never envisioned. Having come from the world of elite athletics drive, determination and discipline have been a foundation for her as she has grown her business opportunities to massive levels and now relishes helping others define their success. Leigh has been the founder, owner, and operator of 7 different high-level businesses throughout the Pacific Northwest. Each of these businesses were extremely different industries, proving her models and strategies work across any business platform. She currently owns Boise’s Best Real Estate and Focus Forward Business Design, having sold, or expanded her other 5 companies. In 2016 Leigh was honored with the Women and Children’s Alliance “Tribute to Women and Industry” award “which honors women who have excelled in their fields and made significant contributions to industry in execution, managerial and professional roles.” She is a “Certified John Maxwell Coach, Teacher and Speaker” “Knowledge, Integrity = Peace of Mind” is her business driver.